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Bachelor
of Arts in Culture, Heritage and Tourism
Tourism is a primary source of economic wealth as well
as an important source of employment in several contexts. The Bachelor
of Arts program in Culture, Heritage and Tourism views tourism as
part of Canadian regional and national character. Included are principles
in various areas related to tourism: history as the foundation for
culture and heritage; arts as an essential aspect of culture; the
economics of heritage preservation; museums and national parks as
aspects of national character; rights and ethical responsibilities
of tourism; government and non-government roles in promoting tourism;
cultural and educational tourism; preservation of ecological sites;
Aboriginal history and culture; world heritage in relation to globalism.
Practical outcomes of this program include communication skills adaptable
in related workplace contexts, understanding of tourism's place in
the business and marketing environment; geographic understanding of
Canadian and world tourism practices and sites. The program includes
directed studies streams that allow the individual student to choose
a topic of interest in one of three general study areas: 1) arts,
2) culture or 3) heritage.
| Term 4:
Foundation Courses |
| 16. |
BUSM 207 Marketing Management |
| 17. |
ACAN 200 Introduction to Canadian Arts |
| 18. |
CHTS 200 Introduction to Cultural and Heritage Tourism |
| 19. |
ANTH 200 Aboriginal Peoples of Canada |
| 20. |
BUSM 206 Business Environment |
|
| Term
5: Culture, Heritage and Tourism Courses |
| 21. |
CHTS 300 Heritage and Economic Development |
| 22. |
CHTS 301 Arts Economics |
| 23. |
CHTS 302 Museums and Culture |
| 24. |
CHTS 303 National Parks and Their Role |
| 25. |
BUSM 310 Tourism |
|
| Term
6: Culture, Heritage and Tourism Courses |
| 26. |
CHTS 304 Ethical Issues in Tourism |
| 27. |
CHTS 305 Tourism and Ecology |
| 28. |
CHTS 306 Government’s Role in Tourism |
| 29. |
GEOG 304 Urban and Economic Geography |
| 30. |
BUSM 302 Operations Management |
|
| Term
7: Culture, Heritage and Tourism Courses |
| 31. |
CHTS 400 UNESCO and World Heritage |
| 32. |
CHTS 401 Arts Councils and Tourism |
| 33. |
CHTS 402 Culture and Educational Tourism |
| 34. |
BUSM 409 Emerging Global Issues in Business |
| 35. |
CDRS 313 Research Methodology |
|
| Term
8: Capstone Courses |
| 36. |
CAPS 407 Cultural and Political Systems |
| 37. |
CAPS 408 Major Scientific and Technical Discoveries |
| 38. |
CAPS 409 Ecosystems and Sustainable Development |
| 39. |
GRES 400/401 Graduation Essay |
|
COURSE DESCRIPTIONS
Concentration Course Descriptions:
16.
BUSM 207 Marketing Management
This course provides an overview of the five “Ps” of marketing: price, place, promotion, product, and people. Included will be a discussion of push versus plus strategies to determine and satisfy customer needs. Advertising principles will be evaluated and the influence of the Internet will be presented. Development of a marketing plan will be an important element.
17.
ACAN 200 Canadian Arts
Introduction to the
arts of Canada, reflecting the nation’s multicultural history
and including Aboriginal arts, theatre and film, visual and literary
arts, music and dance, architecture, electronic media and cultural
policies.
18.
CHTS 200 Introduction to Cultural and Heritage Tourism
Introduction to culture,
heritage and tourism practices as interrelated aspects of national
character and history. Principles of heritage preservation and cultural
support in relation to the economics of tourism will be addressed
along with the respective roles of government, non-government organizations
and private enterprise in cultural and heritage tourism.
19.
ANTH 200 Aboriginal Peoples of Canada
Introduction to the
history and culture of Canada’s Aboriginal peoples. Social and
economic structures and practices; relationships to Canadian governments
and non-Aboriginal cultures; language variety; oral and written traditions;
the archaeological record.
20.
BUSM 206 Business Environment
This course introduces
students to the capitalist marketplace and the boundaries of the many
interest groups that influence the outcome of economic activity. Included
are business and society issues, government policies, financial markets,
ethics, and global factors. The related dynamics and their effect
on enterprise is the foundation of investigation.
21.
CHTS 300 Heritage and Economic Development
Heritage (both built environment
and natural environment) as part of living history and national character;
ethics of preservation vs. current economic needs and development;
respective roles of government, non-government organizations, and
private enterprise regarding costs of preservation and maintenance.
22.
CHTS 301 Arts Economics
Principles of financing,
publicizing and managing community arts projects as significant factors
in community income. Arts tourism, corporate and government sponsorship,
foundation grants, donations, fundraising, volunteerism as well as
private sector enterprise including performance arts, production and
distribution of film, visual and literary arts will discussed.
23.
CHTS 302 The Role of Museums in Culture and Heritage
Theory, practice,
and management of museums in relation to culture and heritage; principles
of preservation in relation to display needs of educational tourism;
Canadian museums in relation to multicultural history and heritage.
Archaeological responsibilities of museums.
24.
CHTS 303 National Parks and Their Cultural Role
The history and development
of North American national parks as heritage and recreation sites.
Principles of management, ecological sustainability, development funding,
tourism access, and marketing of park resources. Interaction between
government and private enterprise in regard to park management and
policy issues.
25.
BUSM 310 Tourism
The course is an introduction to the world of tourism management. It examines the elements that make up the largest industry in the world, including destinations, infrastructure, intermediaries and travel services with examination of the role of the Internet in delivering a virtual service. The course incorporates the managerial functions that direct the tourism processes with an emphasis on marketing, human resources, financial aspects and the need for sustainability and environmental responsibility. It presents a variety of models that will assist the student to understand the industry and a manager's role within a global tourism. Broad ranging topics will include industry initiatives, government regulation, and research factors such as demographics, transportation, niches such as eco-tourism, the hospitality industry, new directions, and other relevant elements that drive consumer behaviour.
26.
CHTS 304 Ethical Issues in Tourism
World Tourism Organization’s
Global Code of Ethics for Tourism; mutual benefits for tourism and
host communities; rights of access and responsibilities of tourists,
rights and responsibilities of tourism workers and entrepreneurs in
relation to residents of local sites. Preservation and sustainability
needs of local sites in relation to economic development.
27.
CHTS 305 Tourism and Ecology
Eco-tourism and principles
of sustainability; the natural environment, including wildlife and
ecosystems, as parts of heritage; Aboriginal rights in relation to
ecological tourism; dangers, benefits and responsibilities of environmental
tourism; rights of ecological tourism. Government’s role in
regard to preservation and development.
28.
CHTS 306 Government’s Role in Tourism
General principles
of government’s role in economic development applied to the
private sector tourism industry. Respective agencies of local, regional
and national tourism agencies. Government’s coordinating roles
through marketing assistance, infrastructure support regarding information,
public health, safety and access.
29.
GEOG 304 Urban and Economic Geography
The development and contemporary distribution of urban and economic activities. Central place hierarchies and contemporary urbanization, industrial and residential location, agricultural and urban land use, transportation and regional economic development will be described and discussed.
30.
BUSM 302 Operations Management
This course investigates
the development and administration of activities that are involved
in transforming financial, human, physical, and natural resources
into products and services. Quality and productivity are critical
outcomes of logistical operating systems. Methods of integrating efficient
processes, both technical and human, underscore this system-wide task.
31.
CHTS 400 UNESCO and World Heritage
World heritage sites in relation
to national heritage and international access; UNESCO’S role
in the history, preservation and development of world heritage sites;
principles of sustainable tourism in relation to both built and natural
sites. The economics of world heritage sites. World heritage sites
and globalism.
32.
CHTS 401 Arts Councils and Tourism
Theory and practice
of the arts council as a cultural agent; levels of governmental participation
in arts councils as a contribution to economic benefit, support of
tourism, cultural development, marketing and management; mutual benefits
of interaction between arts councils and the tourism industry. Issues
of commercialization and artistic independence.
33.
CHTS 402 Cultural and Educational Tourism
Educational tourism
and the principle of life-long learning; issues related to expansion
of cultural tourism as a growth industry; culture and education tourism
in relation to globalism; Canadian involvement in cultural tourism
and its expansion; roles of international bodies such as UNESCO and
IOCOMOS (International Scientific Committee on Cultural Tourism).
34.
BUSM 409 Emerging Global Issues in Business
The course will examine a broad spectrum of current global issues that affect business. Consideration will focus on the importance of scanning the global environment to identify emerging issues, including an analysis of items in the news and how they affect business decision making for businesses choosing to operate internationally. Emerging issues in international business; international trade; global monetary systems; ethics of international finance, accounting and taxation; corporate social responsibility; and international human resource management will be examined.
35.
CDRS 313 Research Methodology
The course will examine research methodologies appropriate for business research. Topics examined include attributes of a good research topic, critical literature reviews, formulating the research design, primary vs. secondary data, negotiating access to data, research ethics, selecting samples, data collection methods, writing and presenting results. The intended outcome of this course is for the student to pick a topic for study, produce a written research proposal and prepare and submit a UCW Research Ethics Proposal within one month following completion of the course period, in preparation for CDS 410/411 Directed Research Project.
Capstone Courses
36.
CAPS 407 Cultural and Political Systems
The major religious, philosophical, historical and economic underpinnings of modern cultural and political systems will be evaluated in this course. The dynamics of religion and culture will be reviewed in the context of contemporary problems in diplomacy, including terrorism and military responses to current problems.
37.
CAPS 408 Major Scientific and Technological Discoveries
This course will investigate
broad issues such as evolution, relativity, geomics, plate techtonics,
earth systems, digital technologies and leading edge discoveries and
how they interact within a modern society.
38.
CAPS 409 Ecosystems and Sustainable Development
The ecology and interaction
of natural and human ecosystems, including energy systems and global
climate change, world fisheries, rain forests, deserts and their implication
for economic sustainable development.
39.
GRES 400/401 Graduation Essay
GRES 400/401 is an original essay on an approved topic related to the student’s degree program. It will be of a standard format, described at the beginning of the class. Normally, the essay will be 8,000 to 10,000 words long and, upon completion, will be presented live by the student towards the end of the term during a finishing residency experience.
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