|
Bachelor
of Commerce in Technology Management
The growing influence of technology on corporate and
personal life is evidenced by the fast pace of change. In fact, the
speed of technological innovation may have outstripped coping mechanisms
and made planning and decision-making a critical challenge. The result
is a need for a better understanding of the related human dynamics
and the interface that results. Hence, the management of technology,
its application and integration, within the organizational system
has become as important as its invention.
This program will investigate some of the basics of
the relationship between human behaviour and technology within the
context of organizational structure. The goal will be to decrease
the digital divide between software and hardware, the individual and
the team, and the corporation and society. Ultimately, corporate evolution
and success will be determined significantly, by how well technology
is managed; by leadership in technological application, as opposed
to technological leadership.
This concentration will cover the following topics:
the technological imperative, technological support systems, software
productivity, rapid design, strategic information systems, information
technology, technological systems and design, production systems,
project management, human and technological interface, and the digital
divide.
The next Table outlines the courses to be taken to complete
the Bachelor of Commerce in Technology Management. Each calendar year
of the program begins with an orientation session.
| Term 4:
Specialized Courses Begin |
| 16. |
BUSM 205 Organizational Behavior |
| 17. |
BUSM 206 Business Environment |
| 18. |
BUSM 207 Marketing Management |
| 19. |
BUSM 301 Advertising |
| 20. |
BUSM 307 International Business |
|
| Term
5: Technology Management Courses |
| 21. |
BUSM 208 Principles of Acccounting |
| 22. |
BUSM 308 Change Management |
| 23. |
BUSM 310 Tourism |
| 24. |
BUTM 312 E-Business |
| 25. |
MATH 209 Statistics |
|
| Term
6: Technology Management Courses |
| 26. |
BUSM 303 Finance |
| 27. |
BUSM 300 Managerial Accounting |
| 28. |
BUSM 302 Operations Management |
| 29. |
BUTM 404 Managing Innovation |
| 30. |
BUTM 401 Information Systems |
|
| Term
7: Technology Management Courses |
| 31. |
BUTM 400 Data Structures |
| 32. |
BUSM 311 Strategic Leadership |
| 33. |
BUTM 402 Digital Hardware |
| 34. |
BUTM 403 Technology Culture |
| 35. |
CDRS 313 Research Methodology |
|
| Term
8: Capstone Courses |
| 36. |
CAPS 407 Cultural and Political Systems |
| 37. |
CAPS 408 Major Scientific and Technical Discoveries |
| 38. |
CAPS 409 Ecosystems and Sustainable Development |
| 39. |
GRES 400/401 Graduation Essay |
|
COURSE DESCRIPTIONS
Concentration Course Descriptions:
16.
BUSM 205 Organizational Behavior
This course investigates
the dynamics of human behavior within the context of organizations.
Three levels of analysis are focused upon; individual, group and organization.
The goal is to develop analytical skill to decrease the number of
unintended consequences occurring because of the interface between
human nature and organization rules; and structures, implicit and
explicit.
17.
BUSM 206 Business Environment
This course introduces
students to the capitalist marketplace and the boundaries of the many
interest groups that influence the outcome of economic activity. Included
are Business and society issues, government policies, financial markets,
ethics, and global factors. The related dynamics and their effect
on enterprise is the foundation of investigation.
18.
BUSM 207 Marketing Management
This course provides
an overview of the five"Ps" of marketing; price, place, promotion,
product, and people. Included will be a discussion of push versus
pull strategies to determine and satisfy customer needs. Advertising
principles will be evaluated and the influence of the Internet will
be presented.. Development of a marketing plan will be an important
element.
19.
BUSM 301 Advertising
This course examines the fundamentals of advertising including the sociology and psychology of advertising; related legal, ethical, and moral considerations incumbent in a business context; and, the economics of advertising. The course will examine the importance of matching message and methods of promotion to target audience, product and corporate branding. The course will provide an opportunity to learn to generate fresh ideas, and write effective ads. The costs of various advertising media will be considered and some consideration will be given to the use of press releases and saving money through co-op ads. Consideration will be given to the evaluation of the effectiveness of advertising.
20.
BUSM 307 International Business
This course will develop
an understanding of the dynamics of managing locally while operating
globally. Investigation of the unique characteristics of global competition
including the macro-economic environment, marketplace interaction,
international financial institutions, Non Governmental Organizations
(NGOs) and government policy will be undertaken.
21.
BUSM 208 Principles of Accounting
This course introduces
the "language of Business" by way of accounting principles. Generally
accepted accounting methods are presented and discussed. Techniques
of accumulating and reporting financial data are investigated, as
are formulas to evaluate the economic health of a company. Focus however
is on financial systems rather than on diagnostic evaluation.
22.
BUSM 308 Change Management
This course will investigate
intervention theory surrounding the dynamics of change. Included will
be methods of aligning organizational structures with strategy within
environmental vagaries. Change agent models will be discussed and
data collection, content analysis and feedback mechanisms will be
outlined to assist the organization achieve risk reduction through
harnessing creative, proactive response.
23.
BUSM 310 Tourism
The course is an introduction to the world of tourism management. It examines the elements that make up the largest industry in the world, including destinations, infrastructure, intermediaries and travel services with examination of the role of the Internet in delivering a virtual service. The course incorporates the managerial functions that direct the tourism processes with an emphasis on marketing, human resources, financial aspects and the need for sustainability and environmental responsibility. It presents a variety of models that will assist the student to understand the industry and a manager's role within a global tourism. Broad ranging topics will include industry initiatives, government regulation, and research factors such as demographics, transportation, niches such as eco-tourism, the hospitality industry, new directions, and other relevant elements that drive consumer behaviour.
24.
BUTM 312 E-Business
This course highlights
the growing business model using the Internet as a basis of commerce.
Issues of website design, transaction effectiveness and financial
security are evaluated within the context of the business models used
by corporations. The so-called "brick and click" value proposition
is compared with pure Internet plays. Legal and intellectual property
questions are also discussed.
25.
MATH 209 Statistics
This course's goal
is to give students an appreciation of statistical thinking for Business
applications. The need for an understanding of statistical methods
increases as data-based decisions strengthen and the amount and availability
of data increases. Students will be provided a statistical toolkit.
The decision making process under uncertainty is largely based on
application of statistics for probability assessment of uncontrollable
events (or factors). Other applications focus on risk assessment of
decisions.
26.
BUSM 303 Finance
This course will introduce concepts of financial techniques necessary to assist the organization obtain capital and manage it effectively. Models of evaluating various returns will be based on accounting inputs. Underlying most analysis will be net present value theory. Critical to the course will be decision-making in relation to the cost and availability of funds, and maximizing economic returns.
27.
BUSM 300 Managerial Accounting
This course focuses
on the preparation and application of accounting information to make
effective financial decisions. The focus is on financial reporting,
managerial accounting and the function of control. Underlying principles
of investigation will include cost, volume, profit and contribution
analysis. Financial data will be evaluated in relation to the viewpoint
of the corporation as well as financial institutions. Business risk
will be assessed regarding short and long term decisions.
28.
BUSM 302 Operations Management
This course investigates
the development and administration of activities that are involved
in transforming financial, human, physical, and natural resources
into products and services. Quality and productivity are critical
outcomes of logistical operating systems. Methods of integrating efficient
processes, both technical and human, underscore this system-wide task.
29.
BUTM 404 Managing Innovation
The goal of this course
is to expose the best practices of innovation and new Business/ product/service
development. These are rooted in the future of competition: co-creating
unique value with customers. The discussion looks at the fundamental
transformation of the value creation process already underway in our
business system.
30.
BUTM 401 Information Systems
This course looks at the socio-technical effects on the organization from the introduction of information systems to achieve a value added, competitive advantage. The development approach is investigated including information gathering, flow-charting, report writing, forms development and presentation techniques. Emphasis is on ethical challenges, connectivity issues including intranets, extranet and related groupware.
31.
BUTM 400 Data Structures
This course will investigate
data structures as an essential aspect of digital systems. Particular
emphasis will be given to the structures for information storage and
retrieval (both primary and secondary). Methods of efficient resource
allocation in information systems are reviewed. Exploration includes
how the computers represent data, fundamental data types and organization;
and how data is protected in typical data processing systems.
32.
BUSM 311 Strategic Leadership
The course focuses on what business leaders can do to direct an organization toward a commonly shared mission and purpose. This course begins with understanding how to define the mission and core values of an organization. This course also covers the formulation and implementation of guiding principles and policies that establish clear direction and purpose along with strategic plans. Themes include analysis of strengths, weaknesses, opportunities and threats to company success. Models of analysis will include scanning the environment to assess the political, economic, societal, and technological influences on corporate achievement. Related resource gaps will be determined and tactics developed to achieve corporate goals. The goal is to study what leaders can do to marshal the resources of the organization in a proactive way so as to exploit perceived opportunities that are consistent with the defined goals, while mitigating threats.
33.
BUTM 402 Digital Hardware
This course investigates
the rapidly evolving world of new products and their relationships
to the digital world. As one of the basic elements driving product
design, the microprocessor will be evaluated in terms of functionality
and criticality. Moreover, the basis of technology and the transformation
of core elements into products that support business and their customers
will be presented.
34.
BUTM 403 Technology Culture
This course examines
the influence of the information age on daily life in organizations
and homes. Integration of digital technologies in everyday life, from
the downloading syndrome to more substantial opportunities
35.
CDRS 313 Research Methodology
The course will examine research methodologies appropriate for business research. Topics examined include attributes of a good research topic, critical literature reviews, formulating the research design, primary vs. secondary data, negotiating access to data, research ethics, selecting samples, data collection methods, writing and presenting results. The intended outcome of this course is for the student to pick a topic for study, produce a written research proposal and prepare and submit a UCW Research Ethics Proposal within one month following completion of the course period, in preparation for CDS 410/411 Directed Research Project.
Capstone Courses
36.
CAPS 407 Cultural and Political Systems
The major religious, philosophical, historical and economic underpinnings of modern cultural and political systems will be evaluated in this course. The dynamics of religion and culture will be reviewed in the context of contemporary problems in diplomacy, including terrorism and military responses to current problems.
37.
CAPS 408 Major Scientific and Technological Discoveries
This course will investigate
broad issues such as evolution, relativity, geomics, plate techtonics,
earth systems, digital technologies and leading edge discoveries and
how they interact within a modern society.
38.
CAPS 409 Ecosystems and Sustainable Development
The ecology and interaction
of natural and human ecosystems, including energy systems and global
climate change, world fisheries, rain forests, deserts and their implication
for economic sustainable development.
39.
GRES 400/401 Graduation Essay
GRES 400/401 is an original essay on an approved topic related to the student’s degree program. It will be of a standard format, described at the beginning of the class. Normally, the essay will be 8,000 to 10,000 words long and, upon completion, will be presented live by the student towards the end of the term during a finishing residency experience.
| 
